There are ample tools available to a webmaster to enable them to analyse website traffic and monitor the number of visitors, see what web pages have been accessed and even the length of time visitors spend accessing the website.
However, despite the vast amount of detailed information that can be collected what will always be missing is information that will tell the webmaster exactly what the visitor was thinking. Did they dislike the site? Was the layout easy to understand or confusing? Did they find it easy to navigate and maybe the most important thing, did they find the information they wanted?
A website may be generating sales but why are there some people that are visiting the website and not buying anything? Was the reason because they didn’t like what was being offered, or was it that they couldn’t find what they wanted even though it was there?
Online surveys provide webmasters with an accurate method of answering these types of questions. Direct feedback from the website visitor is straight from the horse’s mouth, no longer is there the need to guess, simply ask each visitor how they found the site and if they were able to find what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they reach the website?
- Is their interest in the website for reasons of business or pleasure?
- Were they able to find the information they were looking for?
- How easy was it for them to navigate the website?
- Would they recommend the website to others?
A good website survey will be concise and will collate information that once analyzed will provide valuable information to help improve the website.
An alternative to a traditional survey would be to embed one or two survey questions within the website after specific procedures. For example at the end of the registration process the visitor can be asked if they found the procedure quick and easy; after ordering an item they could be asked if they found the ordering procedure and payment methods to their liking. To avoid regular visitors from being asked every time they visit, the website can be configured so that they are only asked once.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey