Webmasters Need Help
There are ample tools available to a webmaster to enable them to analyse website traffic and monitor the number of visitors, see what web pages have been accessed and even the length of time visitors spend accessing the website.
However, despite the vast amount of detailed information that can be collected what will always be missing is information that will tell the webmaster what the visitor was thinking. Did they like the site? Was the layout clear or confusing? Was navigating the website easy and did they find the information they wanted?
A website may be generating sales but why are there some people that are visiting the website and not buying anything? Was the reason because they didn’t like what was being offered, or was it that they couldn’t find what they wanted even though it was there?
Web based surveys provide webmasters with an accurate method of answering these types of questions. Direct feedback from the website visitors hears it straight from the horse’s mouth, no need to guess, just ask the visitors directly on how they found the web site and if they found what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they find the website?
- Are they interested in the website for business or pleasure?
- Were they able to find the information they were looking for?
- How easy did they find navigating the website?
- Would they recommend the website to their friends and/or colleagues?
A good website survey will be brief and will gather information that once analysed will provide valuable information to help improve the website.
An alternative to a more traditional customer survey would be to ask just one or two questions at strategic points. For example, ask visitors at the end of the registration process if they found the procedure quick and easy; or after ordering an item ask if they found the ordering procedure and payment methods straightforward. So that the questions don’t become a nuisance to regular visitors the website can be configured so that the questions are only asked once for every registered user.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey
