The Benefits of Website Surveys
It is fairly easy and even free for a webmaster to use tools to analyse their website traffic, monitor the number of visitors, report of the web pages that have been accessed and the length of time each visitor spends accessing the website.
However, despite the vast amount of detailed information that can be collected what will always be missing is information that will tell the webmaster exactly what the visitor was thinking. Did they like the site? Was the layout easy to understand or just plain confusing? Was it easy to navigate the website and were they able to find the information they wanted?
A website may be generating sales but why are there some people that are visiting the website and not buying anything? Was it because they didn’t like what was being offered or they couldn’t find what they wanted?
Website surveys provide webmasters with an excellent and accurate method of answering these types of questions. Direct feedback from the website visitors cuts to the chase, no need to guess, just ask the visitors themselves how they found the site and if they found what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they discover the website?
- Is their interest in the website for reasons of business or pleasure?
- Was the information they were looking for found on the website?
- How easy was it for them to navigate the website?
- Would they be willing to recommend the website to others?
A good website survey will be concise and will collate information that once analyzed will provide valuable information to help improve the website.
An alternative to a more traditional customer survey would be to ask just one or two questions at strategic points. For example, ask visitors at the end of the registration process if they found the procedure quick and easy; or after ordering an item ask if they found the ordering procedure and payment methods straightforward. To make sure that the questions do not become repetitive to regular visitors the website can be programmed so that the questions are only asked once per registered user.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey
