A Website Survey – No Beating Around the Bush
There are ample tools available to a webmaster to enable them to analyse website traffic and monitor the number of visitors, see what web pages have been accessed and even the length of time visitors spend accessing the website.
However, despite the vast amount of detailed information that is available what is missing is anything to tell the webmaster what the visitor was thinking. Did they dislike the site? Was the layout easy to understand or just plain confusing? Was it easy to navigate the website and were they able to find the information they wanted?
A website may be generating sales but why are some people that visit the website not buying anything? Was it because they didn’t like what was being offered or they couldn’t find what they wanted?
Online surveys provide webmasters with an accurate method of answering these types of questions. Direct feedback from the website visitors cuts to the chase, no need to guess, just ask the visitors themselves how they found the site and if they found what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they arrive at the website?
- Are they interested in the website for business or pleasure?
- Were they able to find the information they were looking for?
- How easy did they find navigating the website?
- Would they recommend the website?
A good website survey will be short and to the point and gather good intelligence that once analysed will help improve the website.
Another alternative to a traditional survey is to embed one or two survey questions within the website after specific procedures. One example would be to ask visitors at the end of the registration process if they found the procedure quick and easy; another example would be after ordering an item the customer could be asked if they found the ordering procedure and payment methods to their liking. To avoid regular visitors from being canvassed every time they visit, the website can be configured so that they are only ever asked once.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey
