All About Airplane Banner Towing
Advertising is obviously an important part of promoting a company or product. Billions of dollars are spend annually on advertising and, with research so prevalent, we can be sure that it is money well planned. Many ads include a glut of information, at times requiring the reader to scan the ad to see who made it. Is that much information always necessary to get results?
Airplane banner or billboard ads have several advantages. Since the ad is flown over a large congregation of people, it must be concise. A banner tow ad must convey just enough information to get people interested. A simple ad like this costs less and can be reused in other locations or in the same location at a later time.
Because a banner ad is simple, it is much quicker to produce. Once the idea is in mind, production is under way. This cuts costs and time.
Unlike a “traditional” ad, banner ads convey only enough information to get the customer interested. When the customer inquires further, then further facts, figures and benefits can be conveyed. But the primary goal with airplane advertising is to get them interested.
It has been said that to speak for ten minutes requires much more preparation than to speak for an hour. So the one negative point of an aerial billboard is that everything hinges on a few words. There is no space to ‘say it another way.’ The message must be clear and catchy so that people know what is offered and remember it when they get home.
In contrast, traditional ads provide facts, figures, and a good deal of information in order to coerce the customer to a particular business. They ideally provide information for how to reach the advertiser – address, phone number, email, even a contact person and phone number. They require you to produce a creative ad that will appeal to many people and be remembered amid the barrage of other ads. And, though often expensive, there is no guarantee they will even be read.
There is something about a banner flying behind a plane that demands attention. People hear the hum of the engine and look up. During the 17 seconds the banner is visible, they may read the message several times. If it returned, it will probably cause them to recall the message. By the time they get home, the sight of a plane will probably bring the message to mind once again. This recall is virtually free advertising. Yes, the information in a printed ad is often needed. In such a case, the banner ad can be used in conjunction with a printed ad, multiplying its effectiveness.
Customers respond to airplane banners. Studies have shown they pay attention to the banner ad unlike any other ad, and they remember it long after it’s out of sight.
