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Most businesses realize the importance of advertising and make it a significant part of their budget. Some opt for word-of-mouth ads and this certainly builds a solid base of clients who are happy with a product or service. But it is also a slow way to get a new business off the ground.

Therefore, some turn to high cost radio and television ads, aimed at a local community. Polls determine the number of people watching and this determines the price of the ad. However, too often channel surfing during breaks in a program cause these numbers to be inflated. Printed matter puts a coupon or offer in hand, that is, if they actually read it. Internet advertising is growing in popularity but may reach a much larger market than a local business wants to pay for.

One novel plan to quickly and effectively inform a local population of a product or service is airplane advertising. A firm is hired to make a large banner with a concise message and then to trail this message behind an airplane flown over a beach, sporting event, concert, parade or any open sky gathering.  The people hear the drone of the plane, look up, read the ad, and the message is delivered. Does this sound expensive? It is actually more cost effective than most of the methods of advertising mentioned above.

Though it costs less, aerial advertising reaches more people in a more effective way. One example is a beach in Miami that was advertised to and then, 30 minutes later, 2000 people were surveyed. The survey showed that 88% knew the ad had flown by, 79% could recall the product or service, and 67% could recall at least half of the exact message. Could the printed media or radio and TV ads match this effectiveness at a reasonable five dollars per thousand people targeted? Amazingly, you can reach the same number of people with less than half the budget required for traditional advertising by using aerial banners. Those spending significant amounts of their budget on traditional advertising would do well to consider this option.

The noise of the plane overhead attracts the attention of the crowd and they look up. There, behind the plane, is a banner flapping in the wind and displaying a large, readable message, product, logo, or website. This naturally raises their curiosity and they want to know what it’s all about. As the banner passes overhead, they are able to read it several times. Just the uniqueness of the delivery causes many to remember the product because it stands out from everything else that is fighting for their attention.

For those concerned about the air pollution of the plane, consider in contrast the amount of land pollution resulting from fliers reaching the same number of people? Aerial advertising is non-invasive, without waste products, and proven effective.

Those interested in a cost effective means of making their product or service known in a specific local area would do well to consider banner towing.